Executive Team

Mike HolleyPresident / Director
Mike Holley has been in the beverage industry for over nineteen years. He has run major brands such as Arizona Iced Tea and Xyience Nationally. He was the president of a large sports nutrition company and began his career in the wine and spirits industry launching new products and has called on key accounts such as Kroger, 7-11, Circle K, Safeway, Costco Etc.… He has managed over eighty distributors and a national sales force. He has a strong sales and production background creating multiple products from inception to the Market.
Toby McBrideChief Executive Officer / Chief Financial Officer
Toby McBride has over twenty years experience in the beverage industry. He has run major brands such as Sobe, Arizona Iced tea and Xyience. He began his career with Whole Foods as grocery coordinator and left Whole Foods to work for Sobe as one of their first sales directors. His experience includes managing major chain accounts like Valero, Publix, Racetrac, 7-11 and managing a sales force of sixty sales managers and regional directors and managing distributors throughout the Country.

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